Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.
But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.
1. You don’t post enough
The average artist just doesn’t post enough. Yeah sure, it can be hard to generate activity on your Facebook page when you have a Facebook profile that naturally gets more traffic.
And Twitter seems to have taken a backseat ever since Instagram came onto the scene. So why bother?
Well, whether you believe it or not, regularly posting (even when it feels like it’s falling on deaf ears) does make a difference. It keeps people interested in what you’re doing. It gives people a place to go to find out more. It reminds them that they can go directly to the source (you) for information instead of roaming the interwebs trying to figure out where you’re playing and what time you go on.
2. You post content at the wrong times
Posting at the wrong time is the average musician’s biggest social media mistake. If you really want fans to donate to your Kickstarter, posting about it on a Saturday evening when they’re out to dinner with friends just won’t work.
Check out this Infographic for tips on when you should post what type of content. It doesn’t include Instagram, but you’ll get the point.
3. Your photos suck!
If you’re on Instagram, you owe it to your fans to care just a little bit about the content you post.
Gone are the days of fuzzy photos and poorly lit faces. It’s not hard to grab a good shot if you have a phone made in this decade, some good lighting (open your blinds) and something worth shooting.
Give your photos a little more consideration before you post them. You’ll see photo likes go up, and more fan engagement.
4. You’re not hashtagging
Hashtagging is almost as important as tagging. It’s a great way to share your content with people who never would have found it otherwise. It increases the exposure of your content and helps you think creatively about who might be most interested in reading what you’ve shared. Check out this post for some helpful and thorough tips on hashtagging: Hashtags 101:
5. You think it’s time consuming
You put in what you get out. Sometimes creating content can take 1 or 2 minutes. Sometimes it can take 15-20.
Doesn’t really matter as long as you do it. Some weeks you won’t have much to share. Other weeks you’ll have a lot going on. But, like I said, you put in what you get out.
Good luck!
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